Always up for some adventure, good music or even better a good brief ✨
Outside the artboard
She had a brief for me
Outside the artboard
She had a brief for me
Outside the artboard
She had a brief for me
I turn messy ideas into brands with clarity, character and purpose.
Over the last seven years I've worked across identity systems, packaging, retail experiences and launch campaigns, bringing strategy and execution together from start to finish.
Outside work you'll probably find me skateboarding, wandering through museums or making friends with every animal I meet.
Ideas into design solutions.
I believe strong brands aren't designed in a straight line.
They grow through curiosity, clarity and thoughtful execution.
Understand
Every good design starts with curiosity. Before making, I listen, observe and ask the right questions to uncover what really needs solving.
Explore
I experiment widely before committing. Sketching, prototyping and testing ideas helps uncover solutions that aren't obvious at first.
Craft
The strongest ideas are rarely the first ones. I simplify, iterate and shape every detail until the work feels clear, intentional and effortless.
Bring to life
Design doesn't end at approval. I work closely with teams, developers and vendors to ensure the final outcome feels just as considered as the concept.
my experience
Kreo Design & Innovation
2022 - now
Brand Designer & Creative Lead
Wharf Street Studios
2020 - 2022
Brand Designer, Game & Concept Artist
Punk Lemon
2019 - 2020
Design Intern
I turn messy ideas into brands with clarity, character and purpose.
Over the last seven years, I've worked with businesses of all shapes and sizes, helping them build brands that feel intentional, memorable, and a little impossible to ignore.
When I'm not behind a screen, I'm probably skating into the sunset, sneaking a nap under a tree, or collecting ideas I'll pretend came to me instantly.
Ideas into design solutions.
I believe strong brands aren't designed in a straight line.
They grow through curiosity, clarity and thoughtful execution.
Understand
Every good design starts with curiosity. Before making, I listen, observe and ask the right questions to uncover what really needs solving.
Explore
I experiment widely before committing. Sketching, prototyping and testing ideas helps uncover solutions that aren't obvious at first.
Craft
The strongest ideas are rarely the first ones. I simplify, iterate and shape every detail until the work feels clear, intentional and effortless.
Bring to life
Design doesn't end at approval. I work closely with teams, developers and vendors to ensure the final outcome feels just as considered as the concept.
Kreo Design & Innovation
2022 - now
Brand Designer & Creative Lead
Wharf Street Studios
2020 - 2022
Product, Brand Designer & Concept Artist
Punk Lemon
2019 - 2020
Design Intern
I turn messy ideas into brands with clarity, character and purpose.
Over the last seven years, I've worked with businesses of all shapes and sizes, helping them build brands that feel intentional, memorable, and a little impossible to ignore.
When I'm not behind a screen, I'm probably skating into the sunset, sneaking a nap under a tree, or collecting ideas I'll pretend came to me instantly.
Ideas into design solutions.
I believe strong brands aren't designed in a straight line.
They grow through curiosity, clarity and thoughtful execution.
Understand
Every good design starts with curiosity. Before making, I listen, observe and ask the right questions to uncover what really needs solving.
Explore
I experiment widely before committing. Sketching, prototyping and testing ideas helps uncover solutions that aren't obvious at first.
Craft
The strongest ideas are rarely the first ones. I simplify, iterate and shape every detail until the work feels clear, intentional and effortless.
Bring to life
Design doesn't end at approval. I work closely with teams, developers and vendors to ensure the final outcome feels just as considered as the concept.
my experience
Kreo Design & Innovation
2022 - now
Brand Designer & Creative Lead
Wharf Street Studios
2020 - 2023
Product, Brand Designer & Concept Artist
Punk Lemon
2019 - 2020
Design Intern